7 Signs You Need a New Website

Your website conveys an incorrect message - Your website is accessible on the web by your customers and potential customers. It presents actual information about your company, products or services and more.  Therefore your website’s message should be your window of opportunity to establish trust, connections and confidence among people for them to eventually do business with you.

Your website doesn’t have a well-defined objective - The best and most significant feature of a business website is to enable the business to attain the company goals.  Usually, this is interpreted into some of the most familiar goals like increasing the bottom line results or sales or leads, establishing credibility, providing information and aiding marketing drives. Therefore, your website should have a well-defined objective to ensure that it is indeed geared towards accomplishing your company goals. For example, your site should distinctly present your product and service branding identity. Another example which most sites neglect to consider is that your site’s product or service offering should be understood in less than 8 seconds.

You can’t make changes in your OWN website contents - Do you need your web designer to constantly update your website? Do you need special software to make changes to your website contents? Does your web designer need a week or so to add new features to your website? Well, if you answered YES on all the questions above, then I suppose you do need a new website. Almost all the websites these days are built on content management systems (CMS) where it makes it easier for non-technical person to create, edit and publish content on a website. A CMS lessens time to publish, letting you publish your content faster. We use Joomla PHP as our standard platform of our choice since it’s the most powerful CMS available today, it’s flexibility in terms of development, its database driven backbone, it’s manageable thru a web browser, it’s easy to maintain and it’s search engine friendly. Bottom line, whatever platform you want to use or is currently using, it shouldn’t make your life easy.

Your website looks CENTURIES old - The term “WYSIWYG” which means What You See Is What You Get is used to describe a system in which content displayed while editing appears very similar to the final output. Therefore, if your website looks centuries old, how do you think people perceive you? Think of it this way, if you are buying a new house and your first option presents an old façade, dirty outside surrounding and a crowded neighbourhood, will you opt to go in and check the house? I guess, you’ll have tremendous doubts. And that’s exactly how it is going to be if your website looks that way. At Enveesiondiz, your websites are designed using the latest web framework, styles, usability and trends.

Your website is taking very LONG to load - While it’s very amusing to see websites with flash animated introductions, it nevertheless, posts a major concern in terms of website loading time. It is proven that for every second a page loads, you also lose website visitors. And for every visitors you lose on your site, translates to a potential sales lost too.

Your own website is NOT VISIBLE in Google - Try to do this exercise, open your internet browser,  then type in www.google.com, then on the Google  search field, type in your company name, so, did your website appeared on search results? If your answer is NO, then you are definite candidate for a new website.  Normally, for most companies, if you search for your brand name or at least your company name, you should show up in the top 10 results in Google.  However, if you simply can’t find your very own site in Google, even if your just searching for your company brand or name only and not exactly keywords then you’re in a whole lot of trouble. Most of our sites ALWAYS rank highest when they search terms which is related to their company name and brand. It shouldn’t be at all an issue to show up in Google when you search for your company name.

Your own website DOES NOT work on all browsers - Google Chrome, Mozilla Firefox, Safari, Opera and IE 8 are some of the new browsers that you should test your website on. When you open your website on these new web browsers, you should see them looking alike on all the browsers. Now, if you’re getting a message at the top of your web page or at the bottom of your webpage saying “this site is best viewed on Internet Explorer 6.0”, then you have formatting problems in newer browsers. Make sure that your web developer supports all the latest and newest browsers when signing a contract.